Thank you for your interest in advertising in The Horsemen’s Voice.
The mission of The Horsemen's Voice is to promote the well being of New Mexico horses* and horse community, and to promote the art of horsemanship regardless of discipline or level of participation. The magazine is a forum where New Mexico's horsemen and women can find out what's going on and voice their own opinions and concerns
* The term "horses" includes all domestic equine species, including donkeys, mules, hinnies, and zebra hybrids.
Display Advertising Rates (As of 12/11/04 with options for full color added 7/3/06) PDF File
|
Size |
Number of Insertions (Number of times ad appears in magazine) |
|||
|
Horizontal Dimension First |
1-2 each |
3-5 each |
6-12 each |
|
|
Back Cover, B&W |
7.5" X 9.25"* |
$320 |
$305 |
$295 |
|
Inside Front Cover, B&W |
7.5" X 10"** |
$295 |
$285 |
$275 |
|
Full Page, B&W |
7.5” x 10"** |
$270 |
$265 |
$260 |
|
Two-thirds Page, B&W |
4.875" x 10" |
$190 |
$180 |
$175 |
|
— Half Page, B&W — Horizontal Vertical |
7.5" x 4.875" 4.875" x 7.5" |
$145 |
$140 |
$135 |
|
— One-third Page, B&W — Horizontal Vertical |
4.875" x 4.875" 2.375" x 10" |
$105 |
$100 |
$95 |
|
— Quarter Page, B&W — Horizontal Vertical |
4.875" x 3.625" 2.375" x 7.5" |
$85 |
$80 |
$75 |
|
— One-sixth Page, B&W — Horizontal Vertical |
4.875" x 2.375" 2.375" x 4.875" |
$60 |
$55 |
$50 |
|
— One-twelfth Page, B&W — |
2.375" x 2.375" |
$36 |
$36 |
$36 |
|
Business Card, B&W |
3.75" x 1.9375" |
$35 |
$35 |
$35 |
All prices above are subject to a 5.8125% sales tax (New Mexico advertisers only).
The Horsemen’s Voice is published 11 times a year — there is no January issue. For the first “quarter” of the year, February and March, advertisers are charged for two months.
Insertion rate is for camera-ready art. We are happy to prepare your ad for
you. Please see below for production charges.
The Horsemen’s Voice reserves the right to refuse any advertisement submitted as camera-ready that does not meet our minimum quality standards.
* Bleed on back
cover requires a 8.5" X 9.5" ad, plus a .25" overlap at top and sides.
** Bleed on full pages requires a 8.5" X 11" ad, plus a .25" overlap on each of
four sides.
Deadlines for the following month's issue
Placement deadline for all display advertising is the 10th of each month.
Camera-ready art deadline is on or before the 15th of the month.
Ad material for production deadline is on or before the 10th of each month.
Camera Ready Art – Art on Disk
Electronic camera-ready files are preferred. Supply your ad in one of the following formats: EPS, TIF, JPG, or PDF. Ads should be at 300 dpi at the finished size with embedded fonts. Ads in Publisher, CorelDraw, Adobe Illustrator, and other programs should be exported in one of the above file formats. Zip disks and CDs accepted. (No floppy disks, please.) Include a hard copy (printed copy) so we can verify how the ad is intended to look.
Production Charges - First hour complementary to advertisers who run ads at least 4 times a year
Display Advertising Production — $35.00/hour, minimum charge $25. Photo, illustration, and logo scans at $10.00/each. (Most ad layouts run from $25.00 to $75.00.) Please provide:
accurate copy
any graphic elements and special fonts to be included (See Camera Ready Art on Disk above for file specifications.)
your requirements for the ad
a fax number where your ad proof can be faxed
Do not send photocopies or computer-printed versions of photos. Send originals. They will be returned unharmed.
Advertiser is responsible for final proofreading. Publisher assumes no responsibility for accuracy of an ad that has not been proofread and approved by the advertiser. Ad material submitted for production after the 5th of the month will be subject to a 25% rush charge.
Payment Terms
All charges are subject to a 5.8125% sales tax (New Mexico advertisers only).
Display ads. Full payment for one month’s ad must accompany first insertion. Additional charges for photos and production will be billed separately. Agreements for multiple insertions will be billed monthly in advance thereafter.
Business Card ads are invoiced quarterly in advance, with a minimum of a six month commitment. These ads are more effective if they are run every month and not pulled out after a couple of months. A standard three-month quarter is $105. Because there is no January issue, the first “quarter” is two months, at $70.)
The Horsemen’s Voice reserves the right to withhold from publication any advertising not pre-paid. No agency discounts. All rates are subject to change without notice, except for those on multiple-insertion contract.
CONTACT INFORMATION:
Catherine Logan-Carrillo,
Editor / Publisher
The Horsemen's Voice
5805 Warren Lane SW, Albuquerque, NM 87105
(505) 873-0150, Catherine@HorsemensVoice.com